From the Publisher The Marketing Strategy & Planning Workbook (2003 Digital Version)is the world's first professional book produced entirely on a CD-ROM. The Workbook contains *Over 400 pages of text with a type face specifically designed for on-screen reading. *An hour of video interviews with managers around the world. *300 Internet links woven into, and integral to, the text. *A guided tour of the world's largest trade show venue. *Four complete examples of how companies large and small are using CDs to build their businesses. *30 Interactive Marketing Strategy & Planning Pages designed to lead you through the process of developing strategy. *40 Interactive Exercises to help you practice management skills. *118 embedded Documents, Exhibits and Tables full of useful information. For example, The U.S. Dept. of Commerce's complete study of eCommerce, and FedEx's Passport which is a concise guide to international shipping, are embedded. *Four actual business planning outlines. *Two complete Marketing Strategy & Plans documents. *One complete Marketing Strategy presentation. *A complete Time Management System that really works. *Extensive additional reading suggestions. *Dozens of examples of real world companies success, and some not so successful, stories. For example, the Workbook contains the actual CD sales presentation that a small Australian farm machinery parts maker used to win hundred's of thousands of dollars in contracts from John Deere. And the marketing manager for Primary Global who put the whole thing together tells you the complete story first hand. *And everything except the video can be printed out by the reader. For Windows / Mac [*Please review compatibility/platform sections] [ LEGAL NOTE & CONDITION: This software is not installed nor has been on any of our systems. The disk(s) has been verified to read correctly. Item comes as: CD IN BOX WHAT YOU GET: This auction is for the original media, and includes only the media (ie. CD, floppy ...) UNLESS specifically stated above and/or in the title. If more than just the media is included, it will state which items are (ie. box, manual, etc ). Items that come in a sleeve refer to a generic CD sleeve (typically white) and will be sent with shipping protection to avoid damage during transit. If available, we will also send the front and/or back CD inserts if in stock. If these are important to you, please message us to verify we have them available to send. Please do not assume items are included other than what's stated. Again, ask questions PRIOR to purchasing if you have any concerns. 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